Heidi Pribell

In 1996, Heidi Pribell founded Heidi Pribell Interiors, a distinctive design studio [based in Cambridge] which creates evocative, inspired environments for a discerning clientele. Pribell puts a fresh modern twist on classic design, which gives her unique interiors a young, elegant and sophisticated appeal.

After graduating from Harvard University and attending the New York School of Interior Design, Ms. Pribell was a dealer in fine antiques. She sold objects to venerable institutions such as the Museum of Fine Arts in Boston, the Rhode Island School of Design, the Los Angeles County Museum and the Chicago Art Institute. Ms. Pribell continues to acquire exceptional pieces, many of which can be found in the homes of her clients. Her design work received "Best of Boston" awards in 2008, 2009 and 2010 (as chosen by Boston Home magazine) and has been widely published, including most recently in The Boston Globe Magazine.

In 2011, Ms. Pribell acquired the assets of a Cambridge-based residential real estate staging business and launched Up-Stage. In 2013, she moved the business to a modern 6,000-square-foot warehouse and showroom in Waltham.

Design Philosophy: "Each commission I complete is unique. I interpret my client's ideas and help them define their own style. My understanding of fine design and decoration enables clients to make sound decisions about their investment. My work blends a modern contemporary aesthetic with a passion for the colors, textures and patterns found in the natural world. My goal is to provide clients with deeply satisfying, personalized living spaces of exceptional quality and comfort."

Home Staging Philosophy: "Mine is a bespoke approach to residential real estate staging that differs from most others, primarily because I use furniture and furnishings that appeal to high net worth buyers familiar with current trends in home design. From a collection that I've been building for more than 25 years, first as an antiques dealer and more recently as an interior designer and avid collector. My goal is to add value for sellers by enabling buyers to envision quality and comfort."